How to Stop Screensaver Ads on Older LG OLED TVs

LG has announced that screensaver ads will soon appear on its older OLED TVs, including models like the LG GX, B1, and B2, which date back to 2020. These ads will activate during idle periods, showcasing promotional content from LG, with potential future inclusion of third-party ads. While this change reflects a broader trend towards ad-supported experiences on smart TVs, it may frustrate some owners of premium sets.

Disabling Screensaver Ads

To avoid these ads, follow these steps:

1. Access Settings: Go to the "Settings" menu on your LG OLED TV.
2. Navigate to System Settings: Choose "General" and then select "System Settings."
3. Go to Additional Settings: Find "Additional Settings" within the System Settings menu.
4. Turn Off Screen Saver Promotion: Toggle the "Screen Saver Promotion" setting to "Off." This should disable the ads and maintain a clean screensaver experience.

The Growing Trend of Ad-Supported Smart TVs

Ad-supported models are becoming increasingly common, with manufacturers like LG and others using ads to offset costs or generate additional revenue. This approach is not limited to budget models, as even premium OLED sets are now seeing more promotional content. While many consumers find these ads intrusive, they help fund ongoing updates and software enhancements.

User Reactions and Industry Implications

The inclusion of ads on older models has raised concerns about the potential for ad overload. Some users argue that introducing ads on premium products diminishes the value of their investment, especially considering the high cost of OLED technology. Others see it as a natural evolution of the smart TV market, where ad revenue supports software development and helps keep device prices competitive.

What Lies Ahead

For now, users have the option to disable these ads, but future updates may bring additional changes to the advertising experience on LG TVs. As the trend of ad-supported smart devices continues, manufacturers will need to balance user experience with monetization strategies.