Cross Canadian Ragweed Reunites for Concert, Benefitting NIL at Oklahoma State University

Cross Canadian Ragweed, the iconic Red Dirt band, is reuniting for the first time in over a decade to perform a special benefit concert at Oklahoma State University's Boone Pickens Stadium. The event is part of a larger initiative supporting Oklahoma State’s NIL (Name, Image, Likeness) program, helping student-athletes capitalize on their personal brands. Fans are eagerly anticipating the band’s reunion, which promises to blend nostalgia with a cause, offering a unique musical experience in their home state of Oklahoma.

This reunion marks a significant moment for Cross Canadian Ragweed, which has long been a staple in the Red Dirt music scene. The band, known for its heartfelt lyrics and Southern rock influences, will perform to help raise funds for the university’s athletic programs, merging music and sports in a historic performance.

The event not only celebrates the band’s legacy but also demonstrates the growing importance of NIL initiatives in collegiate sports. As athletes across the country increasingly navigate the world of endorsements, this concert aims to boost support for Oklahoma State’s students, ensuring they can make the most of their NIL opportunities. With fans excited for both the music and the cause, this reunion concert is set to be a landmark event for both Cross Canadian Ragweed and Oklahoma State University.